Building consistency within your brand allows for brand recognition, authority, and trust with your target audience. But, understanding how to build consistency in your brand is not always easy. Here are three quick tips to get you started.
1. Establish a clear brand strategy
Understanding your brand strategy provides you clarity in your business goals, the story you want to share, and how you will emotionally engage with your target audience.
2. Develop & follow your brand guidelines
Using your consistent brand colors, fonts, logos, and brand elements keeps your content recognizable across all platforms (social media, email, website, print materials, etc.)
3. Map out your content Creating a plan for the content you are sending out allows your brand messaging to be consistent across all platforms and for you to be able to repurpose content for various platforms.
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