Chances are your ideal audience is also following one of your competitors on Instagram. But, what makes you stand out? → YOU!!! Showing up to share your unique brand story is so important to create a deeper connection with your audience.
Here are a few ways to share your unique brand story on Instagram→
✦ Tell the story of why you started your business, its mission, and the values it stands for.
✦ Share your journey as a business owner by sharing what inspired your business, the challenges you’ve faced, and the milestones you’ve achieved.
✦ Celebrate important milestones and achievements of your brand.
✦ Provide a glimpse of the behind-the-scenes operations.
✦ Feature stories of satisfied customers by sharing their experiences & testimonials to showcase the positive impact your brand has had on their lives or businesses.
Sharing your unique brand story in a variety of ways will invite your audience into your brand’s journey!