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5 Goals of Design:


Design has more of a purpose than to simply "make things look pretty". In fact, a good design should accomplish at minimum one of the 5 goals and often times it achieves more than one of these at a single time.


The five goals of design are to:

  • inform

  • identify

  • entertain

  • persuade

  • DIFFERENTIATE!

All of these design goals are important when it comes down to communicating your brand story effectively. But creating a brand the differentiates YOU from everyone else is what will make your business stand out from all the noise!


You don’t want a brand that looks like everyone else, you want a brand that is unique and tells your unique story!


Do need help differentiating your brand?! Book a discovery call today to see how I can help you tell your brand story through creative design.

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